Ahh, the good ole days when you watched a commercial or read a magazine ad featuring a celebrity, sports hero, or cartoon tiger and said, "I'm buying that!". Did we really do that? Agencies and marketing teams would argue that was the only way to get a consumer to buy-in to their product. Then things changed. It’s now about the Influencers. Influencer (noun): the power or capacity of causing an effect in indirect or intangible ways. (Merriam-Webster) This cultural phenomenon crept up on us and then exploded, including in the toy market. Past indicators have shown that millennials, including parents, want to trust and believe in a brand before they buy. That seems to still be true, but to get
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