One Doesn't Always Equal Two

With licensing, comes a conundrum. At least for me. We are currently in the midst of all the new consumer licensing and toy trade show season. Happens every year; with all sorts of creators, marketers, salesmen and companies across a vast array of goods, venturing out and converging at different venues across the world, looking to find that one licensed property they can put on their product that can take it to a financial windfall! It's big business for sure. But does the license make a product better in some way, especially with infant and preschool toys? Announcing your membership in an admiration of a property on apparel is one thing, but what about those toys? Seems to sell a lot, if th

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