
One Doesn't Always Equal Two
With licensing, comes a conundrum. At least for me. We are currently in the midst of all the new consumer licensing and toy trade show season. Happens every year; with all sorts of creators, marketers, salesmen and companies across a vast array of goods, venturing out and converging at different venues across the world, looking to find that one licensed property they can put on their product that can take it to a financial windfall! It's big business for sure. But does the li