ABOUT
Working for a Fortune 500 company, Mattel, and most specifically Fisher Price, my career spanned just about every category in the infant and preschool business. From infant listening monitors, "pre-cool" boys product, Imaginext, to interactive electronics; that list goes on! I have worked closely with some of the biggest licensors in the world and have extensive manufacturing experience and even ran a UK-based toy subsidiary, Kiddicraft.
At the heart of my skills is an understanding of early child development, User Experience, and how to create products, entertainment, and experiences that are meaningful to children and adults alike. Over the last 15 years, I have married my product development skills with the ability to innovate, using story as the underpinning of innovation. A skill I now offer clients.
I am excited to work with companies and teams to offer a broad range of expertise, especially for young children and adults. I have developed unique processes to help create new, innovative products and experiences. From evaluation to full implementation, playfulNarrative can help build a connection with your users through stories that resonate across all platforms.
Recently, I co-founded a start-up company, Huge Play Inc., with the focus of bringing together digital games and physical products. I launched our first product, GameBud Talking Tom, which garnered awards and recognition and was named Top Tech Products of the Year by the Wall Street Journal.
This "Ride-Along" animatronic product reacts to your every move while playing a video game on your phone. In addition, his voice recognition allowed the user to hear and request all sorts of facts, stories, and trivia all done in a fun story- full way.