July 16, 2019

With a continuing debate over physical and digital preference, I once again look at how it might all work...or not

September 6, 2017

Oh no, the sky is falling! Lego recently announced a 5% revenue decline from the first half 2016. How can that be?

Lego is the darling of the toy industry, and we all thought they could do no wrong. Well, so goes the business of toys. Just when you think you have it fig...

June 1, 2017

"I want to be an Astronaut." "I want to be a Ballerina." "I want to be a Fire Rescuer." Wrong! It seems as if the traditional aspirations of young children have been changing. "What do you want to be when you grow up?" was always the go-to question you asked the younge...

May 11, 2017

So, spinners huh? What happened to all the talk about screen toys and the demise of the traditional toy business? Well, you see it's the kids. They are what they are, kids! Influenced by others but not forced into anything.

Children like what amuses them; be that techno...

June 6, 2016

"Doom and gloom"; analysts love writing about the demise of the Toy Industry. They like to proclaim their expertise knows that the digital device has taken over the plastic toy as the most important plaything for children. Yet, "According to the NPD Group's Retail Trac...

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